From “6 Social Media Success Metrics You Need to Track” in SocialMedia Examiner
People who say social media isn’t measurable aren’t looking very hard.
The truth is there are dozens of viable metrics you can use to gauge the success of your social media efforts. The challenge isn’t measurability; it’s knowing which measures are meaningful.
Here are the 6 undervalued social media success metrics you should be tracking:
#1: Daily Story Feedback
Instead of just counting the number of Facebook “likes” you accrue, which signifies nothing more than digital bumper-stickering, track how often your fans click “like” and comment on the status updates you post.
The more fans who click “like” and comment, the more likely your future updates will be seen in their news feed, dramatically increasing your actual Facebook audience.
If you’re an administrator of a Facebook fan page, you can find the Daily Story Feedback chart at http://facebook.com/insights (look in the Interactions category).
#2: Look at Klout
Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look closely at your Klout score.
Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) and then applies some fancy algorithmic voodoo to arrive at a unified metric.
The data used to calculate Klout continues to change (they recently added Facebook information), but I’ve found it to be the most reliable influence-tracking metric, because it’s nearly impossible to “game” using automated follow-back programs and other Twitter nefariousness.
Klout’s scoreboard for Social Media Examiner founder Mike Stelzner is 73 (on a 1-100 scale).
BTW, My Klout score is 71, just down two from the Director of Social Media Strategies, whose Klout profile was used in the article below.
If you want some of my Klout, I lend it freely to my clients.