Bad grammar and spelling are key factors that rob a website or blog of credibility (see infographic below). So says Professor Fogg, author of Persuasive Technology: Using Computers to Change What We Think and Do in the Stanford Credibility Project where you can read chapters 6-7 of his book.
Web writing must also:
Web writing needs the gifts of a journalist, not a preacher.
Spot how many differences you can see between the the two versions? Hint: there are at least 11! List those you can see, with your own thoughts, in our comments section.
Recommended books, including free ebooks
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