These and many other questions bedevil the casual Twitter user who often thinks that social media marketing only revolves around the Facebook universe.
Social media marketing at scale includes participating on as many social networks as possible that are relevant to your target audience. You need to have your brand on the major social networks and build large followings. Enterprise class tools for facilitating social at scale are now starting to emerge from players such as Exact Target and Adobe.
On Twitter one or two tweets per day with a random message to 200 followers is not going to cut the marketing mustard. You need to scale it up.
Twitter is growing and gaining traction rapidly which stems partly from last years inclusion in Apples's new mobile operating system and is now embedded in its mobile menu system.
On social media it is important to listen and engage. The other truth is that "bigger is better". You need to create big tribes on big networks.
This will give you the reach you need to continue to scale….Read more of this article
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