As never before, there is an incredible potential of digital media to share the good news of Jesus, in an intentional but appropriate way. In the last eight years, the Internet has changed dramatically:
- the vast growth in digital access via mobile phones, including in the Majority World
- the advent of social networking, through Facebook, Twitter, Pinterest, and many other niche networks
- growth of the video short on YouTube and elsewhere, to communicate visually, and often by storytelling
These three developments intertwine into what we might call a ‘three-fold cord’ of strength, echoing Ecclesiastes 4:12. Each gains synergy by functioning together with the other two. It is now simple and practical for any online Jesus-follower to engage in opt-in permission conversations across existing relationships with friends and indirectly to friends-of-friends, using perhaps all three platforms – social, mobile and video short. No longer is digital evangelism a specialism, needing writing or technical skills.
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